Luis Garza Sada

Founder and CEO of Kinedu, father of four daughters, and the author of Big Bang Baby. A father and practitioner, not a neuroscientist.

Short answer: Luis Garza Sada is the founder and CEO of Kinedu, an early-childhood company that has served millions of families. For more than sixteen years he has worked at the intersection of parenting, technology and developmental science, alongside researchers at Stanford and the Harvard Center on the Developing Child. He lives in Monterrey, Mexico, with his wife, Paulina, and their four daughters.

Portrait of Luis Garza Sada, author of Big Bang Baby and founder and CEO of Kinedu

A father, not a scientist

The book is direct about who is writing it: “I am not a neuroscientist or astronomer. I am a father and entrepreneur who has spent sixteen years building companies in early childhood, working alongside scientists and learning from them.” He walks readers through the research “not as an authority,” but because understanding it changed how he sees his own children.

Sixteen years in early childhood

Before Kinedu, Luis built and operated day cares. Kinedu started in 2013: a parent enters a child’s age, answers questions about what the child is doing at home, and gets short video activities to do together. Millions of families in more than one hundred countries have used it.

More than ten years ago, Kinedu began working with Michael Frank’s lab at Stanford, whose analysis of Kinedu’s milestone data found that a baby’s developmental areas start tightly coupled and pull apart across the first year. That finding became the central metaphor of the book. Through the Harvard Center on the Developing Child’s Frontiers of Innovation convenings, he also learned from Jack Shonkoff and Phil Fisher.

Luis has been recognized as an EY Entrepreneur Of The Year and is part of the global Endeavor network of entrepreneurs.

Four daughters, four timelines

Luis and Paulina have four daughters: twins Pau and Balbina, Sofía and Lucía. They appear throughout the book; in his words, their temperaments and timelines “provide the human evidence that no dataset can.” Same home, same parents, different children: the story behind why siblings are so different.

Why he wrote Big Bang Baby

The parenting internet broke the message. Luis argues that modern parenting culture has lost confidence in the adult: the parent’s role has been systematically diminished; all emotions are real, but not all reactions are valid; and everyday parenting friction has been over-psychologized.

In the Epilogue he writes that the book exists “because I wanted to understand what was happening inside the small skulls I was kissing goodnight. And because I wanted other parents to understand it too.” It is “a personal book, not a company one”: Kinedu did not commission it and does not own it. See about the book or read the Introduction free.

Disclosures

Luis is the founder and CEO of Kinedu, and he says so in the book. Some of the research the book cites, including the Kinedu–Stanford collaboration, was supported in part by Kinedu funding. Figures from Kinedu’s own data come from an internal analysis not yet published with peer review; the Kinedu Report page explains what that data can and cannot show. Nothing in the book or on this site is medical advice.

Sources

Big Bang Baby: “A Note to Readers,” “Before we begin…,” Introduction (“A Father, Not a Scientist,” “Three Convictions,” “About This Book”), Chapter 5 (Frontiers of Innovation), Epilogue (“This Book Is for Them”), Acknowledgments, and About the Author.
Stenhaug, B., Ram, N., & Frank, M. C. (2021). The structure of developmental variation in early childhood [Preprint]. PsyArXiv.